Google call ads: a campaign that makes your phone ring

If your work starts with a phone call, as in maintenance, contracting, landscaping or a clinic, you don't need a visitor who browses your site for ages. You need a customer who taps "Call". That is what Google call ads do: your ad shows to people searching for your service in your area, with your number on it so they can call you straight away. On Tansik these campaigns are run from the Google Ads page in your dashboard, without learning Google's complicated interface.

Your own account, billed by Google

You start by signing in with Google and connecting your Google Ads account. Tansik works inside your own account, so the campaign and its data are yours, and Google bills you for the clicks directly. Tansik takes nothing per click; it helps you build and run the campaign.

A campaign written from your website

Instead of writing ads from scratch, Tansik builds the campaign from your website's services. It is a Google Search ad with:

• Headlines and descriptions within Google's limits, which you review and edit before launch.
• Your business phone number on the ad, so customers call with one tap.
• Keywords your customers search for, and negative keywords so the ad doesn't show for searches that don't suit you.
• The ad language: Arabic, English or both.
• An ad schedule if you want the ads to run only in your working hours, so nobody calls while you're closed.

You also choose how to bid: maximise clicks, or maximise conversions once tracking is in place.

Map targeting, and an estimate before you spend

An ad shown to someone in a city you don't serve is wasted. So you pick your areas on a map:

1. By city: choose the cities you work in.
2. By radius around a point: drop a pin on your shop and set the distance.

The ad is shown to people who are actually in those areas, not to people elsewhere searching about them. Before launch you see a 30-day estimate of clicks and cost, so you can change the budget or areas before paying anything.

Checked every week, never forgotten

What wastes most ad budgets is a campaign launched and never looked at again. On Tansik you get:

• A weekly account health check that finds the problems Google sees in your campaign.
• One-click fixes, such as adding a keyword or changing the budget or ad text, which you can undo.
• An AI review of your ads twice a day.
• Alerts when something needs your decision.

You can pause the campaign or change the budget or areas from your dashboard at any time.

Know what the campaign brought you

Calls, clicks and cost appear in your dashboard, and the AI assistant explains the numbers in plain words when you ask. Tansik also creates a conversion action in your account called "Calls from ads (Tansik)", which counts calls from the ad that last at least a minute, so Google learns which clicks turned into real calls.

If your business runs on bookings more than calls, booking campaigns count the bookings that come from the ad. The details are in conversion tracking for Google Ads, and visitors and sources are in analytics.

Tips before you launch

• Make your services clear on your website, since the ad is written from them.
• Start with an area you serve well and a budget you are comfortable with, then grow once you see results.
• Answer the phone while the ads run, or set a schedule that matches your hours.

Get started

Open the Google Ads page in your site's dashboard and connect your account, or see solutions for contractors if you work in the field. Plans and what they include are on the home page.

Questions